Raleigh to Charlotte Thoughts from an SEO
Posted on October 26, 2009
Filed Under carolina seo | Leave a Comment
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Many marketing principles remain the same over the years. Trust is a big one. Integrity ranks up there, too.
I work in the Raleigh, Charlotte, South Carolina and Virgina areas quite a bit. That’s local to me. Driving the other night I was thinking about SEO and the needs of a good website.
So here’s a quick checklist for a successful website:
What’s the purpose of the site.
Define some reasons for having a site. What do you want it to accomplish?
Once you have a purpose or mission for the site, your web pages will start to fall into place.
Each page or blog post on your site should also have a purpose. There are many ways to make
each page work for a specific sub goal.
Think long term.
Plan your site so that it has the flexibility to improve and expand. All things develop in a ‘transend and include’
fashion. It is a good idea to think long term, then back up and think small and mid term as well. You never know what is
going to happen but you can plan ahead by building in flexibility.
Choose a URL carefully.
There is much written on this topic. The latest thinking is that a url with an exact-name-title will work best. If you don’t have a name that exaclty fits your subject matter, it’s still OK. There are ways to use SEO to work around most any issue. The name of this site breaks that ‘rule’ but it still works.
Unique
Every site is unique. Techniques and topics that work on one site will fall flat on another.
Test the market
Do some research and find the keywords that support your topic. If they don’t add up to a large enough potential audience, or are already smothered with attention you might want to expand or refine the category. You want a focus that good Search Engine Optimization can enhance for years to come. If you are thinking locally such as Raleigh or Charlotte, North or South Carolina, you will include testing that works with those parameters. Or, you could have a site that is designed for a world wide reach. There are situations where both are viable on the same site..
Set a Budget that works.
What good is making a great movie if nobody knows about it? Just so, a successful website is a process. There are many forms it can take, from posted brochure on the web to an interactive hub. Some sites cost thousands to maintain and some are literally free. The general rule is similar to standard business. Quality costs but resourcefulness is still the biggest asset.
If you need a web presence talk to a professional for clarification on the options. I was driving from Raleigh to Charlotte the other night listening to the radio thinking how the term SEO didn’t exist a few years ago. Today, billboards are digital and you can email from a phone.
Marketing has changed dramatically and the new ways of doing things can be confusing. The good news is- sound marketing principles remain.
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