Charlotte ~Are You Making This SEO – Marketing Mistake?
Posted on December 17, 2009
Filed Under charlotte SEO | 1 Comment
I emailed a web designer to ask a question about one of his designs.
He replied that I could look elsewhere as his answers were reserved for those who upgrade to a paid version.
Can you spot the mistake here?
It is a known marketing rule that
- your existing customers have the most potential for profit
- because they are already with you and can quickly upgrade and pay a little more.
You don’t have to spend much at all to cause that to happen.
If you sell tractors, your existing customers can buy accessories.
For the category of guitars you would up-sell accessories, repair or other guitars. That’s the simple idea.
But to get a brand new customer you’ve got to jump through every hoop known to PT Barnum just to get a new prospects name, then maybe you’ll get a chance to sell them something if your products and services are great.
New customers are the hardest to get.
I am obviously a fan of this designer so I am almost a new customer.
All he’s got to do is
- show me something new,
- be creative,
- or any number of ideas to bring me closer to an upgrade.
He had me. I contacted him.
Matter of fact – here are ten things he could have done to bring me closer to buying and becoming a long time customer-
- Ask me for a testimonial and offer me a link with it.
- Email me about a time we could talk by phone or other means of question and answer.
- Call me on the phone and chat for one minute or less.
- Comment on the way I am using his design and offer suggestions.
- Ask if he could send periodic emails.
- Ask for my input on design improvements.
- Show me his other designs.
- Show me how other people are using his designs.
- Ask about my other work, about how I like Charlotte, NC, my search engine and other marketing. Reach out just a little.
- Offer me a discount on an upgrade since I am already almost in.
He could have done all this in five minutes.
Instead, he shut the door in my face.
I never wonder why America has a financial problem. I have seen this kind of un- marketing for decades. This kind of neutralized ‘lack of care’ seems to make sense at first then it quickly starts to show itself as room temperature and ends up being blah.
This guy is out there somewhere going about his day. He is oblivious to what happened. I don’t blame him. I am not upset with him.
I also don’t wonder why 95% of businesses fail.
And the beat goes on…
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I could listen to Bill all day!!!
I’m starting out and advice like his are worth their weight in gold!