click image for Leela's site

My SEO  and marketing work often reaches outside of Charlotte and the Carolinas to help folks in other parts of the Country and Globe.

This is one of those times, and you can help.

Leela Vox is a talented woman. She inspires many people with her excellent radio and TV interviews, leading local causes, and personal friendship with hundreds.

I have known Leela for many years and I realy believe in her inspiring talent as a broadcaster. She is sensitive to the needs of others and has

an extraordinary ability to communicate. I watched as she joined CBS Radio in Portland and had top rankings in her  afternoon slot within three months, a rare feat. She regularly interviews celebrities such as Keith Urban and Taylor Swift plus she supports and leads projects in her local community.

The opportunity to host her own TV show is a great chance for Leela to do what she loves and continue to inspire others on a channel with the backing of one of the worlds great broadcasters, Oprah Winfrey.

Leela has become  a contestant in Oprah’s search for the next TV star, “Your Own TV Show.”

Leela could use your support and it will only take a few seconds.

Part of the competition is a free, simple online vote. Here’s how-

Click here and watch Leela’s 2 minute video.

Then, just vote by clicking the green vote button in the lower left corner of the video screen.

You can go back and vote every day. You can also leave a comment below the video.

Plus, remember to share on  facebook , Twitter, and other social media if you’d like to help spread the word.

Your ideas are welcome. You can contact Leela Vox here.

Today’s media world offers new and exciting opportunities for those who take action. Thanks to my friends in the Charlotte area

who support this SEO’s small effort to help.

Have a great day.

Talking with your Mother In Law or in a strategy meeting for marketing – These secrets will help  your communication.

And the winner is…

Of all the ways to present an idea, there is one that is most effective.

This method has been

• studied,
• analyzed,
• pondered,
• researched
• and tried

until it just flat out wins the prize for best, most effective way to communicate.

No kidding

Here it is, from human developmental specialist Bill Torbert. Bill is an associate of Suzanne Cook-Greuter, one of my favorite people on the planet.

Step one- Frame what you are about to say- Put it in context. This is important because most people have not a clue where you are coming from ( out of the blue usually ). When you frame it with context, they know.

Step two- Advocate. Tell what you want. If you want to change a local street name to Conan O’Brien Boulevard, then say so.

Step Three- Illustrate. Show what it will look like or describe it in a way that brings it to life.

Step Four- Ask for others input. Be open to new twists on your idea. Solicit feedback and opinions.

Using this formula will get you the best communication possible more often than not. It’s a way to stack the odds in favor of accuracy when you’re trying to get an idea across.

Bonus info

Here’s the interesting thing about these four steps. The middle two are self centered and the way manyfolks ( including me) usually jump in to a typical talk.

The outer two are other centered and create a balance for the overall communication.

To be blunt-

Jerks use the middle two pretty much all the time.

More diplomatic people use all four together in an artful style of talking that gets best long term results.

This style of talking and writing can be used

• on the phone,
• in sales letters,
• emails,
• and with family members.

It gives you the best chance of having the best communication is simple to do.

Here’s an example of how you could use it-

Let’s say you have a sudden need for food for an event.

You walk into a chicken place and have two choices.

1-     You can use steps two and three and blurt out ” I need 50 pieces of chicken put in boxes and ready to go in 20 minutes.”

2-      You can use all four steps.

(1)”Hey, how are you? We have a group of 30 people to feed, they are already gathered at the community building and getting hungry.

(2)I would like 50 pieces of chicken to go.

(3)If you could pack the chicken in boxes and recommend some extras like side dishes that would help too.

(4) I’d also welcome any suggestions you have from the menu as I’m sure you’ve got experience in this sort of thing.

As simple as this method is, it can make a huge difference in the effectiveness of your message.

Next…

Some people don’t want to use it. It doesn’t fit their style.  The funny thing is, they end up using the middle two steps and get a short circuited, limping result and wonder why.

Using this full method takes patience and extra effort. It feels a bit long winded sometimes, but it works.

–Marketing strategist viewpoint.