What You Can Learn About Marketing From Car Dealers
Driven
Automotive marketing has always been a high profile advertising undertaking.
25 years ago, I did some experiments testing various forms of advertising for car dealerships. Just yesterday I heard one of these forms on a radio station and was thinking about it because years of testing, producing, and looking at results has given me some insights [...]
Holiday Greetings in June
I know this old marketing trick is worn out and it still works. But this one came about in a real way.
Living back and forth in NYC and North Carolina gives me a chance to take advantage of events to stay in touch with
SEO, marketing and how it applies to Charlotte, the Carolinas, and the [...]
On Having a Newsletter or Not?
The Many Forms of Marketing
From SEO , to radio , TV, the New Google TV, Social networking, and Direct mail.
Charlotte, New York, Hong Kong-
It is all about connection, information, and follow-through action. If a newsletter represents your company or business in a way that can accomplish all these things then by all means have one. [...]
How Your Internet Marketing is the Same as Traditional
The purpose of traditional marketing is to create buzz within a specific community. Twitter, Facebook, MySpace, blogs, online news all do exactly that. Same principle different means of distribution.
Traditional marketing has always offered both image building and direct results. Internet marketers have been debating this issue for years. The direct crowd prefers measurable results while [...]
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