On Having a Newsletter or Not?
Posted on June 19, 2010
Filed Under Copywriting, How to Increase Profits, Web Marketing, charlotte SEO | Leave a Comment
The Many Forms of Marketing
From SEO , to radio , TV, the New Google TV, Social networking, and Direct mail.
Charlotte, New York, Hong Kong-
It is all about connection, information, and follow-through action. If a newsletter represents your company or business in a way that can accomplish all these things then by all means have one. A newsletter can be an expanded business card for you. It can update your clients on –
- The fact that you are still around which is often important in that some past clients simply don’t know that you’re still doing business.
- What your services are and how they can add value to your potential clients outcome.
- How to get in touch with you.
- How you can best serve your potential clients and customers.
Getting the Word Out
A newsletter is simply a continued way to maintain contact and give information which will hopefully directly or indirectly add value for your clients.
The form that a newsletter takes can be the traditional paper bulletin that goes out through regular mail.
A newsletter can also take the form of an e-mail publication, a website post, or a website unto itself.
You can also send a newsletter via text message and in today’s technologically advanced world a newsletter can take the form of a video.
As usual, it’s important to recognize the value structure of your customer and communicate directly to their values.
What DoThey Like?
For example- a college sports fan will relate more readily to things pertaining to sports, collegiate life, an age group that resonates with those things, and other values that make sense to a person who appreciates that.
A NASCAR fan might fall within that same category but-again- might not. You need to take a look at the demographics age group and values of your target audience and be sure you are communicating directly with them.
This seems almost ridiculously simple to even mention,
but an awareness of values can make the biggest difference. If you want a clear understanding of values marketing check out the story of the Dixie Chicks and how their career changed overnight based on a few simple values in a politically charged atmosphere.
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