Scouring the globe for Fish Out Of Water Headlines. Here’s the formula-
- You take a typical archetype or topic and
- contrast it with something out of its typical value range ( for shock, and the mind tends to follow.)
These kinds of headlines engage the brain to force meaning of two contrasting items.
I call these Nun on a Harley Headlines. They grab attention like crazy. Check these out-
Monk Leaves Heavy Metal Rock Band 11/15/09
Driver Hits Truck, Is Killed Checking Tragic. Sad. But the headline uses that twist.
Turning Wine Into Water ( Did you really do this CNN?)
A Human Billboard ( I think this headline could be better but it worked. This was sent in by a reader. Thanks.)
98 year old kills 100 year old roomate ( wish some of these were not so morbid)
Pastor- OK to Shoplift (a couple of days before Christmas this one from MSN)
Monks Serve Up Booze, Hip Hop ( OK that’s it, I think I’ve made my point. )
Update– Still see these daily– like this ( note the sensitive subject is serious- the headline actually gets attention for good.)
OK here is another as I update this batch of content once more
Tony Robbins tweeted this as a headline and it’s good- doesn’t get much better than this
It’s interesting to watch for these kinds of headlines. They are everywhere.
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