Problem is, many jobs are gone.

They are not just temporarily transitioning, they are actually gone.

So we need to create new positions as jobs. The best way known to do that is through entreprenurial start ups. (Big businesses don’t create new jobs.)

Of 400,000 new start up businesses in America, about five percent make it to a sustainable place.

Still not enough
We need to double the start ups just to have enough new job creation and that is not happening.

What does it take to turn all this around? Leadership of the entreprenurial kind. Some people are wired to be natural entreprenuers. Kathy Kolbe points out that those with a ‘quick start’ or high risk ability and a penchant for taking action are more natural entreprenuers. She also points out clearly and this is worth emphasis– that people who are not wired that way can do it as well. They just need to be aware of their natural tendencies and cover those less natural bases with creative means.* Kolbe herself has written books and does not naturaly like to write detailed work. I have heard her use the work ‘agony’, when describing writing. But she did it.

It takes people with two drives-

extremely optimistic AND determined to carry through with their ideas. That’s pretty much what is needed in our world right now.

When I say optimistic, I don’t mean temporary- static, sparky rah, rah. I mean vision with follow through.

Leadership, such as government, can support these spirited people but government does not need to BE the leader– A better role is support.

Right now is the opportunity in America. If we don’t do it, China, will. China is doing it anyway, but the window is now open for the US to rally.

There is a big difference between resources and resourcefulness.

The entreprenuereal spirit is resourceful. Some folks seem to naturally just use resources. That just gives out. These new businesses MUST become sustainable if we are to see a difference in jobs.That means we have to have people who are good at resourcefulness starting new businesses and making things happen. Just using and spending current resources does not accomplish that.

Observation- It seems to me that many of the 99 percent Occupy wall Street people are looking only at resources and see them dwindling. That’s likely how these people are wired.
Because of their way of visioning and possible non-ability to build a new sustainable enterprise, they need someone to blame. That is an old psychological pattern- When YOU ARE the problem, project it outwardly and blame someone else. Find a good culprit. If my only perspective was one of ’spending resources until they are gone’, I’d be worried , too, because I see them going fast. And I guess I would place blame as well.

But that cannot be the the answer. It gets us nowhere. We need to rebuild new jobs from scratch.

The formula-

New businesses driven by people who are both
optimistic and determined.

So there you have it. What Kyle Whitford Media and Marketing is all about. Helping others build business.

See Dave Logan’s TED talks for good ideas on how this plays out.

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