Charlotte Marketing and SEO – Hat Tip to the 1 Cent Tradition
Just 99 cents!
When I start to think my Charlotte Marketing and SEO can get complex, I am reminded of the year 1876-
Melville Stone wanted to sell a Chicago Newspaper for a penny. This would compete with the nickel papers that were top dog.
Pennies were scarce so Stone talked shop owners into lowering prices to [...]
On Having a Newsletter or Not?
The Many Forms of Marketing
From SEO , to radio , TV, the New Google TV, Social networking, and Direct mail.
Charlotte, New York, Hong Kong-
It is all about connection, information, and follow-through action. If a newsletter represents your company or business in a way that can accomplish all these things then by all means have one. [...]
Charlotte SEO Presents- Proven Best Communication Method
And the winner is…
Of all the ways to present an idea, there is one that is most effective.
This method has been
studied,
analyzed,
pondered,
researched
and tried
until it just flat out wins the prize for best, most effective way to communicate.
No kidding
Here it is, from human developmental specialist Bill Torbert. Bill is an associate of Suzanne Cook-Greuter, one of [...]
My War on Intros
This guest post is from Charlotte SEO writer Crazy Ernie’s Copy Barn
Give it Your Best Shot
A listener or reader wants compelling information at the very start of your talk, speech, interview, blog post, lecture. Give me something that peaks my interest at the beginning.
The first few words mean a lot. It is best not to [...]
What is Good Copy?
“A few copywriters are under the impression that one well written ad can create a magical response.”
Copywriting for Ads and SEO
Writing copy that works is an art.
It requires
•a commitment of time
•understanding of the product or service
•knowledge of human nature
to communicate effectively..
Copy and Ads Build Momentum
Lots of bold claims are made from some copywriters who work [...]
Charlotte’s Web is More Than SEO
There is more depth in a childrens story thatn first meets the eye. Charlotte’s Web is a good example. The same is true for depth in populations.
People are developed at different levels. This is easy to see in children. School is a good measuring stick. There’s pre-school, elementary, high school, college and beyond. It’s obvious [...]
Secrets of Radio Producers and Copywriters.
The use of tired, old phrases is discouraged by writing teachers.
But there is plenty of evidence that people like traditional ways of doing things.
There is a place for cliche. I find it year after year, decade after decade. People actually want to feel the security of familiar words and phrases.
I have seen and even personally written guideline booklets on writing [...]
7 Lessons Any Communicator Can Learn From Paul Harvey
One- He talked the way real people actually talk. Paul Harvey was the master of relating. He used radio’s most powerful secret, one on one communication. His delivery felt personal, like he was talking to ‘me’.
Two- He used word pictures. There has been none better than Paul Harvey. The man spoke theatre-of-the-mind and used this radio tactic [...]
Six Radio Production Methods That Increase Sales
Here are six ways to use radio production to create better client relations and more sales.
One- Stage a live broadcast. It builds excitement, a sense of urgency in a one-time event. A live ‘remote’ can get results like nothing else. A radio personality on the air, in person, at a store is out of the ordinary. [...]
