7 Lessons Any Communicator Can Learn From Paul Harvey
One- He talked the way real people actually talk. Paul Harvey was the master of relating. He used radio’s most powerful secret, one on one communication. His delivery felt personal, like he was talking to ‘me’.
Two- He used word pictures. There has been none better than Paul Harvey. The man spoke theatre-of-the-mind and used this radio tactic [...]
Six Radio Production Methods That Increase Sales
Here are six ways to use radio production to create better client relations and more sales.
One- Stage a live broadcast. It builds excitement, a sense of urgency in a one-time event. A live ‘remote’ can get results like nothing else. A radio personality on the air, in person, at a store is out of the ordinary. [...]
