Jingles Archives

Kyle Whitford Media Marketing Newsletter Service

Charlotte SEO pro and media specialist Kyle Whitford announced the media and marketing company’s newsletter service today.

“We’ve been producing newsletters for various clients for a couple of years now. These monthly releases are read by thousands of readers.” Whitford said.

“We offer clients a variety of autoresponders and newsletter services such as  the well respected Aweber and Constant Contact.

Our writers are polished professionals and have expertise in research so they can write on multiple topics and in various styles..” Whitford added.

Newsletters are a popular way to reach out to existing buyers and bring in new prospects. The format is  quite versatile. A newsletter can feature articles, greetings, a letter from the owner, coupons, seasonal event schedules, and featured products and services.

Some newsletters are one page reminders while others are multi page ezines.

For information on a newsletter for your company, contact Kyle Whitford Media and Marketing.

The company also offers news and media releases for feature articles in newspapers, as well as expert search engine optimization, web design, radio commercials including award winning jingles and g television ads,plus print ads and custom logos.

Kyle Whitford Media and Marketing maintains associations with worldwide professional firms and specialists providing  top products and services.

7 Lessons Any Communicator Can Learn From Paul Harvey

One- He talked the way real people actually talk. Paul Harvey was the master of relating. He used radio’s most powerful secret, one on one communication. His delivery felt personal, like he was talking to ‘me’.

Two- He used word pictures. There has been none better than Paul Harvey. The man spoke theatre-of-the-mind and used this radio tactic to the utmost. Instead of saying—“it was a cold day”, he would say something like “ it was so cold the stubbly grass on the front lawn was white with frost and crunched under foot.” What a difference.

Three- He was direct. Quick. Staccato. He left nothing to ambiguity unless it was needed . Paul Harvey’s phrases were precise. Trimmed. Concise.  His style was  commanding.  That creates a sense authority.

Four- He was real. Listeners learned of his family. His weekends in the country. His meetings with celebrities. He shared his real life with us. How he spent Thanksgiving, weddings, births, and deaths.

Five-He was trusted. A master salesman with integrity. Paul Harvey only endorsed products he believed in. No other person on radio has ever been so convincing. The best promotions appear to be non promotions. The best sales methods do not appear to be selling at all. His commercials were little slices of information delivered in a compelling, believable voice. Sincere, relate-able.

Six- Paul Harvey was a pro, plain and simple. The best. His example of professionalism is an example of refinement. Educated for practicality. In other words,  knowledge you can use.

Seven- Paul Harvey was a master storyteller. His beginnings, middles and endings kept the listeners on the edge of their seats with curiosity, in the grip of drama and in the wonder of awe . His voice carried the story with such transparency that  he disappeared and the story took over.

Eight- He always gave more than expected and in honor of that principle, I give one extra lesson-

He was creative. One classic newscast was nothing but laughter. He got tickled, could not regain his composure and laughed the entire newscast, right up to his signature closing… Paul Harvey… good day.

Thank you Mr. Harvey, for the memories. Thank you for the laughs, the sharing, and the lessons.

God speed Paul Harvey.

–by Kyle Whitford

Six Radio Production Methods That Increase Sales

Here are six ways to use radio production to create better client relations and more sales.

One- Stage a live broadcast. It builds excitement, a sense of urgency in a one-time event. A live ‘remote’ can get results like nothing else.  A radio personality on the air, in person, at a store is out of the ordinary. Getting attention is important to building a relationship.

Two- Give your client a unique, memorable on air feeling with a jingle.
This is a tried and true method of delivering a special signature sound . It creates association, familiarity, and sales. Jingles cost a little extra up front but the long lasting benefits can be the best advertising investment.

Three- Develop a series of radio ads with a recurring theme. A fun soap opera dialog between a man and a woman could be a vehicle to carry your clients message week after week. There are endless themes to choose from. Police officer to stopped driver, two ridiculous roommates, bartender-patron, and child to parent. Jingles also fall in this category and when you have one it adds to the familiarity and identity of the message. A jingle I am involved in for Hyundai Charlotte NC can be heard on YouTube by searching for Bob Mayberry.

Four- Build a campaign that will last over a longer period of time, giving your client a chance to build momentum. A series is a good way to accomplish this. A real estate office could feature a different home or community each week. A restaurant could highlight a certain favorite dish. Series’ can be stretched out over a year and recycled
Giving you repeat sales that a one shot ad just won’t do.

Five- Use the clients voice on the radio. This can give a distinctive sound signature to each ad plus it uses an authentic spokesperson for the ad. I suggest breaking it up with an announcer’s voice or other for contrast. Never use a character voice for the entire spot. It can become old fast and takes away from the attraction.

Six- Produce a shorter version of the spot and run it as an additional schedule. Even a little extra is added exposure for the client and added sales for you.

Seven- Bonus tip! Use a local celebrity as the spokesperson for the product or service. This is similar to number five but with the added benefit of versatility. You can change ‘spokespersons’ to freshen things up. You might even try a combination of client voice and spokesperson.

For even more ideas on how to make this happen today contact me.

Remember, when you listen to good radio production there’s more to ads than meets the ear.