Headline Hooks
Scouring the globe for Fish Out Of Water Headlines. Here’s the formula-
- You take a typical archetype or topic and
- contrast it with something out of its typical value range ( for shock, and the mind tends to follow.)
First a video featuring Paris Hilton. This one shows how entertaining this concept is as it demands the mind to make meaning within the context. Paris does a great job here as she sees herself objectively and is able to do self parody. The peak is when she asks for the TV actor’s autograph.
These kinds of headlines engage the brain to force meaning of two contrasting items.
I call these Nun on a Harley Headlines. They grab attention like crazy. Check these out-
Monk Leaves Heavy Metal Rock Band 11/15/09
4 Year Old Takes Mom’s Car for Midnight Spin
UnKnowing Twins Marry Each Other
Actress Turned Nun Revisits Hollywood
Driver Hits Truck, Is Killed Checking Tragic. Sad. But the headline uses that twist.
Turning Wine Into Water ( Did you really do this CNN?)
A Human Billboard ( I think this headline could be better but it worked. This was sent in by a reader. Thanks.)
98 year old kills 100 year old roomate ( wish some of these were not so morbid)
Homeless Brothers in Line to Inherit Billions
Boy 4 Drinks Beer, Wants to Go to Jail
Pastor- OK to Shoplift (a couple of days before Christmas this one from MSN)
Surfer Dude Stuns Physicists with Theory of Everything
Monks Serve Up Booze, Hip Hop ( OK that’s it, I think I’ve made my point. )
It’s fun to watch for these kinds of headlines. They are everywhere.
