Secrets of Radio Producers and Copywriters.
The use of tired, old phrases is discouraged by writing teachers.
But there is plenty of evidence that people like traditional ways of doing things.
There is a place for cliche. I find it year after year, decade after decade. People actually want to feel the security of familiar words and phrases.
I have seen and even personally written guideline booklets on writing [...]
Radio producers know more than they tell.
It doesn’t take many years for a radio producer to learn how to allow clients to have it their way. It is often painful to stand by and watch as a client calls or comes in and wants a spot to be recorded a certain way.
Many clients want things that are not good for them.
They [...]
Six Radio Production Methods That Increase Sales
Here are six ways to use radio production to create better client relations and more sales.
One- Stage a live broadcast. It builds excitement, a sense of urgency in a one-time event. A live ‘remote’ can get results like nothing else. A radio personality on the air, in person, at a store is out of the ordinary. [...]
